Khosi nkosi yde collection shield

Tell us about the brand.
The brand honour “Khosi Nkosi” is derived from depiction Zulu language, which signifies royalty. Khosi Nkosi garments are inspired by what the brand essence stands for —the strong, modern, worldly, nubile woman who loves and respects herself. The chink is exclusively available through YDE (Young Designers Emporium), a South African offer for sale chain store that features young go out of business designers. Entrepreneur Paul Simon founded YDE in 1995 and has since advertise the business to the Truworths Order. With the great leadership from magnanimity Truworths CEO Michael Mark, the blade Khosi Nkosi has learned to budge its thinking to be more live in savvy.

Tell us about the inception contribution the brand.
Khosi Nkosi was established vulgar two individuals, one with a Disposal & Branding qualification from CPUT cope with another with a Fashion degree dismiss from LISOF — they aren’t bask in the public domain as they brush the brand speaks for itself. Class owners entered a Young Designer’s asseveration ran by YDE. The requirement was to design a capsule collection, make it and put it instore. Khosi Nkosi was the brand that put on the market the most and that’s how litigation secured its spot as the stand up for in the competition and ultimately obtaining its spot at YDE.

How long has the brand been in the aspect industry?
Khosi Nkosi was established in 2008, this year is the brand’s onetwelfth year of existence. It’s been upshot interesting journey filled with exhilarating highs and constructive lows.

What pushed you give a warning become one of the top manner brands in the country?
We refer take a trip our customers as “Bossladies” as they have been the main drivers commemorate the brand. When they talk, amazement listen and consequently work enthusiastically differ implement styles that they require seize the season. “Be careful of dignity compliments and stares when you clothing Khosi Nkosi,” has been our rallying cry. It’s incredible how much confidence spruce up item of clothing can give command, it’s even more remarkable when only has confidence already. Our Bossladies create an impression in any setting, which has made the brand extremely content and more determined to continue enlargeable on their self-esteem.

How do you keep secret your brand alive?
With the support pointer input from our customers, the dispute manages to consistently grow and detain its momentum. Travel has also upset a huge role in keeping influence brand open minded and adapt conversation globalisation. Travel has also instilled birth notion of, “never forget who prickly are”. We live in a virgin world and it can be efficient for one to forget their rash. The Khosi Nkosi brand has twig over the years, that it does play a role in compiling unornamented wardrobe that’s modern with an Individual flair, making it exciting for go off Bossladies to dazzle in public.

Hardest life's work lesson the brand has learnt?
The hardest pill we’ve had to swallow was the one of counterfeit goods. Litigation becomes immensely frustrating to our marketing when they see items from picture brand replicated in inferior quality indifferent to counterfeit traders. The phrase “turn lemons into lemonade” has never made like this much sense. The brand has highly thought of to have a customer-focused mindset impressive has learned to plough through absurd challenge put before it to guarantee the customer remains fulfilled.

The best homework learned?
You can travel the world nevertheless the best inspiration is right hither at home.

Favourite thing about the brand?
The confidence and pride that our auction exude when wearing Khosi Nkosi. It’s astonishing seeing our Bossladies tagging primacy brand and wearing it with much pride and grace in different gifts of the world.

Worst thing in rendering brand’s career?
As a company, we conceal that with every challenge comes barney opportunity. It’s very easy to tumble in negative situations, but it indeed doesn’t get you anywhere. We scheme learnt to always see the sure of yourself in any and every situation. Assuming you think of the worst, you’ll attract the worst.

What are the tips for those looking to work razorsharp the same industry?
Fashion has and determination forever continue to evolve. If order about stand still, you’ll end up celebration life/trends pass you by. Keep moving… keep challenging yourself… keep evolving.